Proton Rally Team 2011

Was great being invited back (& beating 3-4 other big event players) to service Proton Holdings. This would be our 4th job with them (discounting our Events Director's involvement in the Proton Wira Launch way back, followed closely by the Wira Aeroback Launch & the Proton Perdana Launch, which was handled by another Events company in which our Events Director was then the Stage Manager).

By far our largest job was the 24,000 pax Family Day at Proton in Shah Alam next to the Kesas Highway. Massive crew deployment, meticulous planning. Turned out to be a great event with the Chairman giving a thumbs up to the planning committee. Even Tun Mahathir was in awe at the magnitude of the whole event which was handled under BLURPLE

SDN BHD, a sister company of ours.

Some of our past events can be found here.

With the success of the huge 24,000 pax Family Day, we instantly offered without going through the normal tender process, another Family Day for 8,000 pax at Proton Tanjung Malim. Another huge success. Beautiful background where there where mountains, huge open spaces etc.

Quite recently, we were again called in to pitch for another event handled

by their HR Department for their yearly awards presentation in honor of long serving staff. This event for 600 pax was held at the Shah Alam Convention Centre.

And through word of mouth, we invited to send in a tender for the Launch of the 2011 Rally Team.

After being given a working budget, we were told to sell them a concept they couldn't resist. Hard work in planning what could be feasible for a limited area. Picture this, they wanted the guest to feel what being in a Rally Service Park in Monte Carlo would feel like. Now the challenge was that the event area was just a plain glass wall, a narrow passageway & another clear glass wall.

Checkout the pictures below:

Then we converted this area to this:

We designed a mural of actual pictures of the service park (aproximately 160 feet long) and carefully put it on the glass wall. We brought in Aluminium Tables & Chairs, hawker stalls with an international cuisine, built a special backdrop which was part of the launch act & an impressive daylight LED Wall.

Cocktail tables were laid out at the reception for guests. Instant photographs were taken at the photowall / VIP Event Backdrop etc.

More pictures :

Red Carpet Backdrop

Even Tun Mahathir wanted to sign our Backdrop ;)

Minister of Youth & Sports officiating the launch with Tun M.

Car breaking through the backdrop...

We had a full turnout on the media side as planned. Tun M being there helped of course :)

In the end, it was a great plan put in action by the wonderful team of Greenwood Nine Marketing & Blurple Sdn Bhd's collaboration. In fact, the mural is still there. Client said "PLEASE... Can we keep it?" hehe... & there's plans in the pipeline for another event to be held there complete with the same kind of setup we did... not bad for a hard day's work.

To contact Greenwood NINE Marketing, please call:

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Tel: +6.03.6276.0393
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Email: daniel.gw9@gmail.com
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